Data Cleansing

Secure the integrity of your customer data with regular database cleansing

Without regular data cleansing, customer contact details and other consumer data can decay at an alarming rate, quickly becoming inaccurate and unreliable. People move home, emigrate, change their phone number, marry, divorce and die.

Your consumer data can provide valuable insight into your customer base. But if data is neglected, it could greatly impact resources and costs, and could even have a detrimental effect on your business reputation and brand. A fundamental aim of data cleansing is to ensure the records you hold are accurate and up to date; data enrichment will further that process, adding value to your database.

Free Data Audit

Data cleansing helps keep your records accurate and up-to-date

Your consumer database is a key business asset; regular data cleaning will retain its value, allowing you to maintain communication with your customers while helping you satisfy your obligations to data protection regulation.

Minimise Data Decay

Limit data decay, such as address cleansing, identifying gone aways, or changes to personal details and circumstances such as determining whether customers are living or deceased.

Preference Screening

Protect your brand by screening against opt-out registers such as the Mailing Preference Service (MPS) and Telephone Preference Service (TPS).

Reduce Regulatory Risk

Data protection legislation requires that stored personal data must be “current and accurate”. Regular data cleaning can help.

Data cleansing services that secure your data integrity

Delivering industry leading results, LexisNexis® Risk Solutions provide customer data management solutions that cleanse and enhance your records, helping to maintain relevancy and accuracy. Our data cleansing solutions incorporate mortality screening, gone away flagging and suppression – procedures that will counteract the data decaying process.

Our datasets are constantly updated ensuring your consumer records stay current and up-to-date. We are so confident that our data cleansing solutions will enhance your consumer database, we offer a free no-obligation data audit – claim yours today.

“We looked for a partner to help improve our approach for reuniting gone aways, boosting our engagement rates, and developing our tracing and mortality screening capability. Following a market wide review we chose LexisNexis® Risk Solutions for two primary reasons: its capabilities and the collaborative approach it offered. We’re working with a partner that has a progressive approach to new technologies and continuous improvement and that makes it a perfect fit for Royal London.”

Complete the form below to request a FREE DATA AUDIT

To find out how our data cleansing can help keep your data accurate and up to date, please complete the form.

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Who is LexisNexis® Risk Solutions?

LexisNexis® Risk Solutions harnesses the power of data and advanced analytics to provide insights that help businesses and governmental entities reduce risk and improve decisions to benefit people around the globe. We have offices throughout the world and are part of RELX (LSE: REL/NYSE: RELX), a global provider of information-based analytics and decision tools for professional and business customers across industries. For more information, please visit risk.lexisnexis.co.uk and relx.com.

LexisNexis and the Knowledge Burst logo are registered trademarks of RELX Inc. Other products and services may be trademarks or registered trademarks of their respective companies.

LexisNexis Risk Solutions UK Ltd is a company registered in England & Wales at Global Reach, Dunleavy Drive, Cardiff CF11 0SN. Registration number 07416642.

Tracesmart Limited is a LexisNexis company, operating under the trading name of LexisNexis, with an England & Wales Registration Number 3827062. Registered Office is Global Reach, Dunleavy Drive, Cardiff CF11 0SN. Authorised and regulated by the Financial Conduct Authority (Firm Reference number 742551).