Gone Aways

Link your gone aways to a new address

‘Gone away’ is a term used for people who have moved address. In many cases, when gone aways move home, they fail to notify that they have done so, ultimately leading to a breakdown in communication and potentially becoming a lost customer.

Gone aways are a key data decay catalyst in consumer databases. Around 1 in 10 people move home each year, demonstrating the impact gone aways have on customer data management. Your business might hold a large quota of incorrect customer addresses that not only cause you to waste time and money on bad customer data, but may also result in a breach of data protection law.

Free Data Audit

Gone aways have a profound effect on businesses for many different reasons

Miscommunication

Attempting to contact a gone away at a previous address is time misspent and reflects negatively on your brand; or worse opens up potential for identity fraud.

Regulatory Risk

Data protection regulations stipulate requirements for stored data to be current and relevant – using outdated data could be considered a violation of the law.

Lost Custom and Profits

A gone away has the potential to be a valuable customer, this reason alone makes identifying and tracing a gone away customer a profitable opportunity.

Helping you suppress or locate gone aways

The first step in tackling the problem is identifying genuine gone aways. The most efficient and cost-effective way of doing this is to perform a thorough data cleansing exercise of your entire database, which should include gone away suppression or flagging.

Once identified, you may wish to trace gone aways in bulk via a batch tracing method or individually using LexisNexis® TraceIQ®, our online tracing system.

“We looked for a partner to help improve our approach for reuniting gone aways, boosting our engagement rates, and developing our tracing and mortality screening capability. Following a market wide review we chose LexisNexis® Risk Solutions for two primary reasons: its capabilities and the collaborative approach it offered. We’re working with a partner that has a progressive approach to new technologies and continuous improvement and that makes it a perfect fit for Royal London.”

Complete the form below to request a FREE DATA AUDIT

Find out how we can assist in locating gone aways to help keep your data up to date.

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