Digital is for young, mass market investors
The study shows little difference in digital tastes. The proportion of investors preferring to use a mobile app to engage with their wealth firms is identical for the ultra rich, baby boomers, and millennials, at 89%.
Millennials only want to do things digitally
Millennials, like older generations, want personal contact when investing: 46% of millennials prefer face to face meetings and 40% prefer phone calls.
Older and richer investors care less about ESG
Not so. Only 10% of millennials are planning to invest in green bonds over the next two years, versus 15% of boomers and 50% of billionaires.
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