Social distancing has been introduced to help keep us safe from COVID-19, but this brings significant challenges, particularly for retailers selling age-restricted goods online.

Preventing minors from purchasing age-restricted goods and services is a responsibility of all those trading online. This might seem easier said than done when the individual is not physically present, however, there is a solution.

Our powerful know your customer software makes online age verification effortless, improving your confidence in verifying the age of legitimate customers and rejecting prospective purchasers whose age cannot be confirmed, while not hindering the purchasing process.

Avoid selling to minors and facilitate legitimate sales

Online businesses cannot afford to make mistakes selling the wrong products to underage customers. Our identity verification solution calls upon an extensive wealth of consumer data, including one of the largest dates of birth files in the UK, allowing you to stop unlawful transactions by identifying underage individuals while quickly and easily passing those that meet the age criteria.

Flexible Access Methods

Integrate into your transactional systems via our API or access the web-based software online for manual checks.

Protect Your Brand

Avoid potential brand damage from selling age restricted goods and services to underage customers.

Instant Results

Pass customers that meet the age criteria quickly to facilitate legitimate sales.

Online healthcare provider achieves 97% identity verification pass rate for age checks

“LexisNexis® Risk Solutions has helped us pass customers first time, which has decreased admin, increased customer satisfaction and increased revenue.”

“As our business diversifies and we provide more regulated products and services, we have to ensure robust identity verification checks are in place.”

“From a commercial perspective, it’s critical that our verification rate is as high as possible. We’d heard good things about LexisNexis® IDU® and thorough testing confirmed it is the best solution to support our business growth.”

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Find out how to protect your brand with our age verification software that provides instant results.

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Who is LexisNexis® Risk Solutions?

LexisNexis® Risk Solutions harnesses the power of data and advanced analytics to provide insights that help businesses and governmental entities reduce risk and improve decisions to benefit people around the globe. We have offices throughout the world and are part of RELX (LSE: REL/NYSE: RELX), a global provider of information-based analytics and decision tools for professional and business customers across industries. For more information, please visit and

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